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As an individual who prides himself on taking risks, working hard and striving to be the best, James Sellers followed his life passion by producing products that enrich people’s outdoor experience. Growing up in Kalamazoo, Michigan, James’ most fond memories are listening to his father’s business philosophies while exploring the woods and taking in the natural beauty of their surroundings.  Every day was an adventure with new trails to discover.

With the inspiration of his father’s success in marketing, James earned a bachelor’s degree from Southern Methodist University in Dallas, and completed his master’s in business at the University of Texas at Arlington. After graduating, he left his career in energy conservation in 2000 to follow his own business philosophy known as “sell-marketing” to create Sellmark Corporation in Coppell, Texas. By combining innovative sales tactics and strategic marketing efforts, James has delivered a one-of-a-kind perspective to his business, delivering exceptional customer satisfaction and close partnerships.  Following these core business philosophies, Sellmark has become a leading manufacturer of award-winning consumer products.

James major business accomplishments include the establishment of several successful brands in the outdoor industry: Sightmark, Firefield, 12 Survivors. These brands produced award-winning consumer products with leading market shares, and are recognized worldwide, selling in more than 60 countries.  Sellmark’s brands are sold by top retailers include Academy Sports & Outdoors, Bass Pro Shops, Cabela’s, Dick’s Sporting Goods, Target and other top retailers.  James is also proud of Sellmark’s exclusive trademarks and patents with several more pending sanctions. Sellmark’s latest endeavor was establishing a company in Europe to expand operations internationally.  Sellmark has a 66,000- square-foot commercial office and warehouse in Mansfield and employees over 70 employees worldwide.

James resides in Mansfield, TX with his wife Dianna and two sons Mason and Mitchell. He has received the Early Career Achievement Award from UTA, the 40 Under 40 Award from the Fort Worth Business Press, and has also been named a Small Business Champion of the Year in Tarrant County.  James enjoys being a guest lecturer at the University of Texas in Arlington when he is able to accommodate his demanding schedule.   James truly understands the meaning of taking risks as an entrepreneur, and has inspired many to apply his unique strategy that has set his company apart from his competitors.

Short Biography:

James Sellers, President of Sellmark Corporation, understands the meaning of taking risks. James fostered his own business philosophy known as “sell-marketing,” which combines sales tactics and strategic marketing together, to build Sellmark. James established several successful brands in the outdoor industry, manufacturing award-winning consumer products in more than 60 countries.


UTA Early Career Achievement Award
The Fort Worth Business Press 40 under 40
Small Business Champion of the Year in Tarrant County
Employer Support of the Guard and Reserve (ESGR) Patriotic Employer Award
Employer Support of the Guard and Reserve (ESGR) Above and Beyond Award
Inc. 500|5000 Fastest Growing Companies in the U.S.
Fort Worth Business Press Top 100 Private Companies Award
Dallas 100™ Fastest-Growing Companies
Fort Worth Chamber of Commerce Small Business of the Year Award Finalist
EY Entrepreneur of the Year Southwest Regional Finalist

Boards and Voting Members

Sellmark Corporation Board
TMAC Statewide Advisory Board
UTA College of Engineering - Department of Electrical Engineering Advisory Board
National Shooting Sports Foundation (NSSF) - Voting Member
Consumer Electronics Association (CEA) - Voting Member

Member and Supporter of the following Organizations
Outdoor Industry Association
Boy Scouts of America
Jobs for Live
National Rifle Association
Texas State Rifle Association
Dallas Safari Club
Texas Youth Hunting Program
Archery Trade Association
North American Hunting Club
National Tactical Officers Association
Arlington Sportsman's Club
National Shooting Sports Foundation
SMU Alumni Association
UTA Alumni Association and UTA 1895 Society
Mansfield & Fort Worth Texas Chamber of Commerce

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