One of the most important and coveted jobs I have as a Sport Publicist is the protection of my client's greatest professional asset: their reputation. I don't take that lightly. One of the best things my client's have told me is that they can sleep at night knowing that someone is out there keeping an ear to the ground for mentions of their name. We offer strategic and specific monitoring services for our clients. If anyone is mentioning our client in any form of media, be it

Though it is rare, there are times when a PR crisis can rear its ugly head. The time to hire a publicist is long before a negative event occurs in your professional career. Working with a publicist long-term affords you the opportunity to build a trusting relationship with a PR professional who will have your back in any event a crisis should arise. By then, they will know you inside and out and be able to coach you through any situation. Crisis PR in the Sport Industry is a

Media prepping and training is another important role I play as a Sport Publicist. We help properly prepare professional athletes for interviews, appearances, and media events. We teach our clients effective strategies for handling media inquiries and how to maintain the power and position in their personal brand/image. Not every media opportunity will be a good opportunity, but we can help navigate our clients through every situation. We help keep our athletes "on message" M

As a sport publicist, I help actually raise the promotional value of my athlete clients. A product increases in value when it is desirable, high-quality, and in-demand. I have the incredible opportunity to increase the demand for my clients through creative marketing, elevated PR opportunities, and strategic partnerships. I can enhance my client's position to help increase their following, their sponsorships, and even play a role in making their deals more lucrative because o

One of the most important jobs I have as a Sport Publicist is to maintain good working relationships with my athlete's AGENTS! That's right folks.... you DO work together! Many athletes think that all they need is an agent. That's wrong. You also truly need a publicist. A good agent will tell you that a publicist is worth their weight in gold! Agents and Publicists do NOT do the same thing, we cannot place one another, but we are the ultimate Dream Team for our athlete client

A sport publicist creates a creative PR strategy and helps athletes understand how the process works. There is far more to building a brand than slapping a logo on a t-shirt! We help our clients understand the importance of building and maintaining their personal brand, even apart from their team, and arm them with the tools and resources to support it. My job involves a lot of LISTENING to my client. Brand development is an art that must never deviate from the original sourc

One of the things a good sport publicist does is get you recognized for all of the amazing things you do "off the field" as well as highlight what you do on the field. NFL Legends have little trouble being applauded for their on-field victories, but a lot of fans have no real idea just how much goodwill efforts are given when a player isn't inside the grid. Publicists bring media attention to events that go on behind the scenes. I work with my pro clients to help them develop